Sara Place, Elanco Animal Health Technical Consultant in Sustainability, joined us on Tuesday’s Ag Issues program. We spoke with Sara at last week’s Kansas Livestock Association Convention in Wichita. She spoke during KLA’s Consumer Trends forum and highlighted how the cattle industry has reduced its environmental footprint in recent years. Place also recently served as NCBA’s Senior Director of Sustainable Beef Production Research. She oversaw the checkoff-funded life cycle assessment used to benchmark the sustainability of the U.S. beef industry.